Linda Moir

Biography

Linda Moir has worked in a number of high profile businesses that have developed extraordinary reputations for outstanding customer service. In 2012 she led the front of house Spectator Services team at the London Olympic and Paralympic Games, where 15,000 volunteer Games Makers hosted 9 million spectators. Prior to that she accepted the challenge from Sir Richard Branson to join Virgin Atlantic and “make flying fun”. As Director of In Flight Services she was responsible for the airline’s award-winning on-board service. She combines a unique background in HR and customer service leadership to deliver exceptional performance through people.

During her five years at Virgin Atlantic she oversaw significant business growth whilst consistently driving the Virgin Atlantic service promise of “Brilliant Basics, Magic Touches”. She revised the recruitment, training, promotion and performance management of 5,000 Cabin Crew, which led to the highest recorded customer satisfaction scores.

Before joining Virgin she was HR Director for National Air Traffic Services during the period of transition from public to private ownership. She started her career at British Airways and was involved in the organisation’s transformation to a customer-led business.

Linda is a highly energetic and engaging speaker who shares lots of stories and anecdotes and clearly demonstrates the connection between employee engagement and high levels of customer advocacy.