Louise Laing

Biography

Louise Laing is a global fashion leader and entrepreneur known for driving innovation at the intersection of digital and physical fashion. Formerly CEO of London fashion label Shrimps, she led the brand’s international expansion and e-commerce growth, significantly increasing both revenue and profitability.

Prior to that, Louise spent over 14 years in senior roles at Burberry and Reiss, delivering multi-million-pound efficiencies across sourcing, development, and supply chain. Alongside her corporate career, she has also launched and scaled several fashion startups, establishing herself as a commercially driven innovator.

Motivated by a mission to shorten lead times, reduce waste, and bring brands closer to their customers, Louise founded PhygitalTwin, a platform pioneering digital-to-physical product creation and agile manufacturing.

As a licensed partner to major fashion, music, and gaming companies, PhygitalTwin enables the creation and monetisation of phygital fashion, transforming digital assets into in-game skins and physical merchandise. The platform’s end-to-end system spans 3D design, skin automation, e-commerce, and global fulfilment, supported by a proprietary library of over 400 3D-ready base patterns.

Louise is also building Phygen, an AI powered pattern engineering engine designed to automate the journey from sketch to production-ready pattern, streamlining processes, reducing costs time amnd waste whilst fitting into a brands existing digital ecosystem.

A recognised voice in the industry, Louise regularly speaks at global forums including Davos, appears on BBC Radio, and advises fashion brands on the best technology solutions, whether 3D, AI, or digital platforms, to help them build for the future.

Her strategic guidance enables brands to innovate their digital strategies, reduce costs, streamline workflows, and stay competitive in an increasingly digital and fast-moving fashion landscape.