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Why booking a finance and entrepreneurship TEDx speaker is a good investment
If you’re looking for a TEDx speaker for your next flagship event, training seminar or tradeshow, you’re likely wondering if it’s worth the cost. Here’s why booking a finance and entrepreneurship TEDx speaker is a good investment:
The brand power of TEDx
The Red Dot is distinctive. Speakers who’ve graced the TED and TEDx stages have brought truly incredible ideas to life. They’re nominated and headhunted from pockets of leadership all across the globe, and part of TEDx’s credibility is that rigorous curation process and streamlined 18-minute format. Their speakers are so captivating because they’re moulded that way during the process TED has perfected to make them stage-ready. So, when you’re booking a finance and entrepreneurship TEDx speaker, that price tag comes with trust by association. Your audience has a built-in perception of credibility that’s created by the TEDx brand itself, and that can make whatever talk they deliver that much more impactful.
How that brand power manifests
Let’s look at finance and entrepreneurship TEDx speaker, Rachel Harris, for example. She has an amazing list of accomplishments that includes being the founder of a seven-figure accounting firm, boasting 150k followers and guest features on Forbes, Radio 5 Live, The Guardian and This Morning. Even without a Red Dot appearance, she’s bookable. But your audience knows the rigour involved in the TEDx speaker selection process. So, by establishing that pedigree first, they’re more likely to dive into her talks with an open mind, ready to get fed insights without the usual scepticism and requisite introductory credit-listing that takes up the valuable speaking minutes you’re paying for.
When to use finance & entrepreneurship speakers
Fusing financial expertise and entrepreneurial thinking is crucial in a business climate where audiences crave insight that blends practical know-how with theory. No matter what space your audience is in – SMES, startups, finance pros, students and future founders – there’s something relevant for them in a finance and entrepreneurship TEDx speaker keynote. If you’re booking talks for conferences in business, finance or women in entrepreneurship, planning internal upskilling events for your corporate team, booking guest university lecturers or student enterprise panels or filling guest slots for finance podcasts and industry roundtables; having a double-hitter with dual-expertise as a finance and entrepreneurship TEDx speaker is quite useful.
Showcasing these two disciplines in harmony
Going back to our example of Rachel Harris, she has the experience of being a founder and an accountant.
That means she has a relatability and relevance that a pure academic or solopreneur simply doesn’t.
She’s just as comfortable discussing financial hygiene for startups as she is explaining the value of a general household budget.
And it’s credible because both those things are part of her journey, not just something she’s written a paper on or ideated and sold to investors.
What should you look for in a finance and entrepreneurship TEDx speaker?
When you’re looking for a keynote address, the person delivering it does matter. In our years of experience working with pioneers and economists, we’ve found that four key traits particularly stand out.
Credibility – Audiences resonate better when you book someone with relevant credentials and work experience. As we mentioned before, the TED brand will do some of the work for you on that front, however, you’ll still want an orator with a CV that’s relevant to your event.
Relatability – Don’t underestimate the value of an informal, human and conversational talking style. That’s because no one likes to be preached to or lectured at. The benefit of the TED style is that it’s warm and storytelling-forward at its core. But that being said, having a speaker your audience can see themselves in is pretty powerful too.
Innovation – For an audience hungry for insights into modern accounting, digital tools and entrepreneurial thinking; you’ll want a finance and entrepreneurship TEDx speaker with bona fide results, facts and figures to back up their advice that’s a cut above your standard enterprise. Anyone can start a business, but where have they taken it to?
References – Lastly, look for a keynote speaker with the social proof to back up their ideas. Who vouches for them? Who’s followed their advice? What success stories do they have to share? This often gives the final push listeners need to take action after listening to a finance and entrepreneurship TEDx speaker.
These traits in a speaker
Returning once again to our speaker, Rachel Harris, “you’ve just made tax sound really chill” is an example of references and relatability in action. If you’re seeing ITV show presenters gush to this extent about tax returns, then that speaker is likely to have the same impact on your stage. She also has a number of testimonials from Tax Dome, Accountex London and other industry-specific leaders, which can give you confidence that booking a finance and entrepreneurship TEDx speaker is a good investment; especially one with this much pedigree.
To connect with Rachel or one of our other TEDx speakers, please get in touch today.
