Ben Legg headshot
Specialist Topics
Leadership
Hypergrowth
Business Turnarounds
Artificial Intelligence
Agentic Organisations
Future of Work
Digital Transformation
AI Adoption
Investing in AI
Marketing for CEOs
Board Advisory
Technology Strategy
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Ben Legg

Former COO of Google Europe, Coca-Cola India Turnaround Leader and CEO of Digital People
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Ben Legg’s career has been defined by high-stakes leadership, turnarounds and hypergrowth. From serving as a Royal Engineers Officer during the Siege of Sarajevo, to running the turnaround of Coca-Cola India, to defining and leading the ‘hypergrowth playbook’ as COO of Google Europe.

As CEO of Digital People, Ben now helps CEOs and investors understand and embrace the massive technological and business-model changes underway. He moves beyond the hype to offer practical blueprints for AI adoption, agentic organisations and the future of work. Recent clients include Novo Nordisk, CVC, Tesco, DHL, AstraZeneca and Deloitte.

Ben has lived in 9 countries, worked in 60, sits on multiple boards, and is the author of the award-winning book Marketing for CEOs: Death or Glory in the Digital Age.

Popular Keynote Titles

Beyond the Hype: How to build an agentic business.
The Liquid Organisation: How to configure your organisation for Human + AI collaboration.
Investing in an AI-Enabled World: Picking the likely winners and losers when AI becomes ubiquitous.

Watch Ben Legg in Action
The Future Of Marketing – Innovate Or Perish