Advertising executive Rory Sutherland is one of the UK’s most viral TikTokers with millions of followers who can’t get enough of his marketing tricks of the trade.

As Rory once said, he woke up and found himself famous and has been in high demand ever since after captivating the imagination of Gen-Z scrollers and companies keen to learn from his phenomenal success.

What’s even more astounding about Rory’s online following is that it all began thanks to a fan who uploaded clips of his talks and podcasts before Rory took over the account himself. And it’s not hard to see why companies are queuing up to learn from Rory’s keynote speeches.

As Vice Chair of Ogilvy & Mather Group, one of the largest and most renowned advertising agencies in the world, he’s turned marketing into a science and always has a formula for success.

Rory has worked for the biggest brands including American Express, BT, Compaq, Microsoft, IBM, BUPA, easyJet, and Unilever.

His TED Talks have been viewed nearly 7 million times and he’s the author of the bestselling book Alchemy that investigates the surprising power of ideas that don’t make sense – such as why people prefer stripy toothpaste.

The book blends cutting-edge behavioural science and looks at how the big problems we face could be solved by letting go of logic and embracing the irrational.

In a world where brands need to standout from the crowd to survive and thrive Rory can take your business to the next level with marketing tricks you wish you’d have known about before.

So don’t waste time and book Rory as your next keynote speaker.

What most people miss about marketing

This is How I Would Create the Next Nandos

Soft Power in a Hard World | Nudgestock 2025